Digital Marketing

Years of experience as a social media expert within multiple industries means I employ tried and tested techniques to appeal to specific audiences.

I use various strategies in order to turn your followers into paying customers, and employ different tactics to ensure I understand your potential buyer journeys. I develop your social media strategy as a whole (or as a part of the bigger picture), and target the right ads in the right places.

If used properly, social media can achieve one of the highest ROI’s out of any advertising medium. I work dynamically and closely aligned with your objectives in order to achieve the best potential results.

What is Inbound Marketing?

Inbound marketing is a technique which is used to attract leads to your brand, product, or service, as opposed to more aggressive outward approaches, such as telesales. As such, inbound marketing generates much higher quality leads; leads generated by inbound marketing are 54% more likely to convert into paying customers – and on average they cost 61% less*.

I use multi-channel marketing to attract the widest possible net of potential customers – this could be by a combination of social marketing, SEO, content marketing, and event marketing to produce a complementary and creative campaign.

*Source: www.invespcro.com

Online ‘influencers’ are everywhere – these are people with a large social media following or blog readership who are willing to endorse your product or service for a price.

These don’t have to be celeb endorsements; every industry and sector has its own influencers, which are often much more affordable – from engineers and scientists to foodies and travellers.

I make sure I understand your product and its target market properly so I can comprise a list of the biggest and best online influencers with access to valueable potential clients.

 

With event experience both offline or online, I can help you to get the most out of any kind of event. I also offer other services, such as creating a detailed event plan, managing timelines, coordinating with vendors and suppliers, and ensuring that all aspects of the event run smoothly.

I create a comprehensive marketing plan to promote the event, develop promotional materials such as flyers and posters, and execute the plan through various channels such as social media, email marketing, and print media.

I’ve been designing sites for 10 years on WordPress, and help you build from the ground up. SEO all starts with a domain name, and from there I make sure your keyword strategy is incorporated into every part of your website.

I can automate all workflows from your website into whatever your need – CRMs, emails, or even spreadsheets.

I also help you to track and analyse your website’s performance and make data-driven decisions to improve your website’s ranking.

I make sure your website sticks to its purpose and aligns with your business; whether for lead gen, selling services, selling products, brand exposure, I’ve got you covered.

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