Proven methods to beat your competition

Marketing Strategies

See how I combine the following marketing strategies into a unique campaign designed around your objectives and budget.

Conversion Rate Optimisation (CRO)

A conversion rate is the percentage of traffic that has completed a set goal; for instance, buying a product, signing up to a newsletter, downloading an item, or clicking a button.

I use statistical analysis to improve any factors which may impact the user’s decision-making process. By gathering usability tests and running A/B testing on landing pages, I optimise the buyer’s journey in order to increase conversions, and thus, sales.

Not only do I offer CRO as a standalone website service, but I apply it to all of my campaigns and marketing channels, also known as Growth Hacking.

Multi-Channel Marketing

Multi-channel marketing is the process of applying a single marketing campaign across multiple channels or platforms, such as social media, websites, events, or more traditional forms of media like print ads.

The more platforms prospective customers see you on, the more likely they are to buy your products – Multi-channel customers spend three to four times more than single-channel customers do.

My Multi-channel marketing strategies are based on where your target market is, so I only offer you the services that best suit your business.

Content Marketing

Internet users are tired of generic ads pitching products and services; they’re generally annoying for users. I focus on providing truly relevant and useful content which helps prospective customers solve any issues and build a foundation of loyalty and trust.

Any copywriting that I do for your marketing campaigns, whether it’s inbound marketing, traditional PR, social media, SEO, or PPC – is based around solving your prospective customer’s existing issues. They aren’t searching for a product pitch; they are searching for a solution to their problem.